Pretty Epic is a design and engineering studio, run by me @patrickallenxyz. I help founders and product teams design and ship the work that matters.
Two ways in: a Design Day for one problem in one day, or a Build Week when you want it designed and shipped together. Fixed scope, fixed price, no phase two unless you want one.
Worked with SaaS, fintech, and creator tools · UK based, working globally
What are you here for?
One problem. One day. Figma file by 6pm.
There's always a corner of your product that didn't get the attention it deserved. A signup flow. A pricing page. A feature that grew weird. Give me a day. I'll redesign it properly, walk you through it, and hand you a Figma file ready to build from.
The Engagement
1 day
Kickoff
30-min call to align and answer last questions. Then I get to work.
Design
Heads-down in Figma. You get on with your day.
Walkthrough
30-min call. Figma file, rationale, everything you need to brief development.
Right fit if —
1.You've got a signup or onboarding flow that's losing people
2.Your landing page is generic and you can't get round to fixing it
3.Your pricing page is underperforming and you don't know why
4.You've got a single feature or screen that's grown messy
5.You want a flow sketched out properly before committing engineering time
Ship list
One Figma file, ready to build from.
→ Weekly shipped features
→ Design system work
→ Weekly retros & check-ins
→ Clean handoff docs
→ Design system work
→ Weekly retros & check-ins
→ Clean handoff docs
An example
A sample Design Day
A real scope from a recent day, lightly anonymised. Yours will look different, this is just the shape of what to expect.
B2B SaaS · pricing pageThe problem
Visitors landing on the pricing page weren't converting. The team had iterated on copy three times. Nothing moved.
The agreement
Redesign the pricing page end-to-end. Figma file ready for build, 1-page rationale, handover by 6pm.
The outcome
Page shipped the following week. Conversion up across both annual and monthly plans within 30 days.
Time
Task
Outcome
Pre-day
Scope & prep
- →20-min scoping call to agree the page and constraints
- →Team sent across analytics, current designs, brand kit
- →I reviewed before the day so we could start cold
Morning
Kickoff
- →Kickoff call to align on goals and edge cases
- →Audited the existing page against 5 competitor benchmarks
- →Sketched 3 directions, picked the strongest
Afternoon
Design
- →Built out the chosen direction in Figma
- →Rewrote the value-prop copy alongside the design
- →Mapped mobile + edge cases (annual toggle, enterprise CTA)
End of day
Walkthrough
- →30-min walkthrough call with the founder + lead engineer
- →Handed over Figma file with annotations
- →1-page rationale doc explaining the key decisions
Recent work
FAQ
Why a Design Day or Build Week instead of a longer engagement?+
Most product problems don't need a quarter, they need a week of focused attention. Fixed scope and fixed price means we both know what's getting shipped, when, and for how much. If a problem genuinely needs longer, we'll scope it as a series of weeks or a custom engagement.
How do I know which one I need?+
If the work needs to end up in a Figma file, that's a Design Day. If it needs to end up in production, that's a Build Week. Still unsure, book a discovery call and we'll figure it out together.
Who's the designer? Who's the engineer?+
Default is me, on both. I'm your point of contact from the discovery call to the handover on every engagement. When a project needs extra capacity, I bring in a small group of contractors I've worked with for years. People I trust, briefed by me. No agency layer, same standards, you still deal with me throughout.
Why use Pretty Epic instead of hiring full-time?+
A senior design engineer in the UK costs £80k+ a year fully loaded, plus three to six months to find the right person. Pretty Epic gives you the same skill set this week, on a fixed-price engagement, with no commitment beyond the work agreed.
What's the deliverable?+
Design Day, a Figma file with annotations, a one-page rationale, and a 30-min walkthrough. Build Week, a feature designed and built on a branch in your repo, plus tests, plus a handover doc, plus the walkthrough.
Who owns the work?+
You do. The Figma file and any code I write for you are yours, full ownership, day one.
What if I'm not happy with the output?+
Design Day, you get one round of revisions in the week after. Build Week, I'm in the work for five days with daily check-ins, which means we catch issues as we go. Beyond that we'd scope a follow-on engagement.
Do you sign NDAs?+
Yes, happy to sign yours or use a standard mutual.
What's your stack?+
TypeScript across React, Next.js, and React Native. Comfortable with most modern frontend stacks, design systems, and component libraries. If your stack is something else, ask, I might still be a fit.
Where are you based?+
The UK. I work with clients globally, calls in your timezone, async otherwise.
Will I be charged VAT?+
Yes if you're UK based. VAT is 20% and added at the point of sign-up. If you're a VAT-registered business you can claim it back.
How do I get started?+
Book a discovery call. 20 minutes, no obligation, fixed-price proposal back the same day.
Ready to talk?Book a discovery call →